My name is Kevin Rogers and I’m the Fulfillment Manager for Keystone Solutions. I joined Keystone in April of 2011. Previously I was the Senior Web Analyst for a Dominion Enterprises.

My specialty is Omniture SiteCatalyst implementations. The more complex the better. I love a good challenge and have not found something that I couldn’t measure. I have implemented SiteCatalyst on over 200 different sites to date, and have learned many tips and tricks to make the implementation a little easier.

I’ve always considered the text book definition of Web Analytics as ‘the science of analyzing visitor behavior in order to improve the web site for the purpose of increasing conversion’ and would have to agree with that. By learning how your visitors interact with your site you can make all the necessary changes to improve their experience. A happy visitor means a repeat visitor which means additional conversions which means more revenue. A pretty simple formula if you ask me.