About

My name is Kevin Rogers and I work as the Web Analyst for a Dominion Enterprises. I feel Web Analytics is the science of analyzing visitor behavior in order to improve the Web Site for the purpose of increasing conversion. I use Omniture SiteCatalyst as my main reporting engine. I manage the relationship between Omniture and all of our businesses. I serve as the in house expert for all Web Analytics and am responsible for the implementation of SiteCatalyst for every one of our web sites. I have implemented SiteCatalyst on over 130 different sites, and have learned many tips and tricks to make the implementation a little easier.

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