One of the biggest things I always hear from people considering moving to Adobe SiteCatalyst is the fear of a difficult implementation. It feels to me that most people think they need to implement everything at once, and that is not so. You can just take baby steps and implement small sections at a time. [...]

Tracking codes are an important part of Web Analytics. They are used by every single analytics tool. I recently came across a problem with how Google handles these tracking codes. Here is what I have set up. We run the site RV Trader. The site lives at rvtraderonline.com. We also own the domain rvtrader.com, which [...]

Today Omniture released the 14.7 version of their analytics platform SiteCatalyst. While most of the excitement will be over the new Dashboard functionality, here are a 4 other new items that I really like. Trend by day of week The ability to trend by day of week is a really nice addition. When looking at [...]

The Omniture PHP Measurement Library lets you use PHP to record your visitor’s activity on your Web site. At first glance it can look a little intimidating, but it really is not that complicated. Once you have it implemented, all that you will see in the source code of your pages is the image request [...]

Do you have a site that uses a hash symbol in the URL with query parameters and you want a way to track them in SiteCatalyst? Well you have come to the right place. What am I talking about? Lets say you have a URL that looks like this: http://webanalyticsland.com/#cid=Hash_Param_Test and you want to capture [...]

Have you ever tried to use a new plug-in and found it did not work? You were probably missing a utility function. Utility functions are designed to work with SiteCatalyst plug-ins. There are 6 utility functions that are commonly used. They are apl, p_c, p_gh, split, replace, and join. These functions do things like join [...]

The Time Parting Plug-in is one of the more popular SiteCatalyst plug-ins available. A standard implementation of the Time Parting plug-in will consume 3 variables. One for Time of Day, one for the Day of Week, and one for Weekday/Weekend. How can we improve this to get more information, and more importantly use less variables? [...]

To me Web Analytics is the science of analyzing visitor behavior in order to improve the Web Site for the purpose of increasing conversion. Anytime I can use web analytics to help the visitor find what they are looking for, I feel I’m doing my job. But lets say your visitors are finding what they [...]

Recently there was a great article on the Omniture Blog all about Capturing Time Spent on . . . well, just about anything. It’s a great post and definitely worth checking out. After reading it I was wondering if there was another way to do it? Of course there is! I present the Time To [...]

I receive a lot of questions from people working on their own SiteCatalyst implementations and I’m always happy to help. One that I got recently is “why is your s_code file a php file”? I figured there were not too many people out there doing it like this or even know about this, so I [...]