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jasonegan - April 8th, 2009 @5:43 am  

Great post, Kevin. A very clear explanation of the plug-in’s capabilities and its usage of variables. Nice to see the JS explained.


slicecast - April 8th, 2009 @6:03 am  

Hey Kevin,

Great article. Here’s a few of my thoughts on this:

1. Using this plugin as a ‘standard’ on all sites – totally agree,and in many ways this is one of the things I believe is fundamentally wrong with SC in general. Capturing dimensions such as day or week / hr of day seem to be rather basic reporting dimensions so why not make capturing this a ‘standard feature’ of the tool. Wouldn’t it be nice if rather than adding the 40 or so lines of code here you could set a boolean value in the code to something like:
s.useHourOfDay=true
s.useWeekdayWeekend=true
…which would have SC populate to some ‘default’ props / eVars for these dimensions. Incidentally Google Analytics gives me this in custom reporting for free, and by default without coding.
2. Populating to both eVar and sprop – very smart as it’s going to give you conversion and traffic for your new segmentation dimensions.
3. Setting a script driven currentyear variable – glad to see that one. The standard Omniture implementation is to hard code the year, eg 2009 in the script. You wouldn’t believe the number of times we’ve looked at clients where the year variable was 1-2 years out of date.
4. Something else to thing about – is using a classification on the hour variable to (for example) capture ‘primetime’ as say 6pm – 9pm – perhaps if you’re a media site or perhaps 8am – 6pm as working day if you’re a B2B site to see if people are converting during the day or at night (etc..). Classification really extends this into something that adds superpower to the dimensions.

Cheers and continue the deconstruction work!

J

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