Have you ever tried to use a new plug-in and found it did not work? You were probably missing a utility function. Utility functions are designed to work with SiteCatalyst plug-ins. There are 6 utility functions that are commonly used. They are apl, p_c, p_gh, split, replace, and join.
These functions do things like join elements [...]

The Time Parting Plug-in is one of the more popular SiteCatalyst plug-ins available. A standard implementation of the Time Parting plug-in will consume 3 variables. One for Time of Day, one for the Day of Week, and one for Weekday/Weekend. How can we improve this to get more information, and more importantly use less variables? [...]

To me Web Analytics is the science of analyzing visitor behavior in order to improve the Web Site for the purpose of increasing conversion. Anytime I can use web analytics to help the visitor find what they are looking for, I feel I’m doing my job. But lets say your visitors are finding what they [...]

I receive a lot of questions from people working on their own SiteCatalyst implementations and I’m always happy to help. One that I got recently is “why is your s_code file a php file”? I figured there were not too many people out there doing it like this or even know about this, so I [...]

ClickMap. Pretty useful tool. It gives you a neat overlay that shows you what links are clicked on a page and the associated traffic. I wonder how we can make it better? Knock knock. Oh who is that at the door? Why its the Dynamic Object IDs Plugin. Please step right in.
The Dynamic Object IDs [...]

Here is a simple way to add Page Views and Visits to all of your eVar reports (see the update below). While Client Care has the ability to turn on a few things, flip some switches here and there to add visits to some reports, I like having full control over it as much as [...]

As many of you may have noticed, there is a new menu available in the SiteCatalyst Admin Console. It was released with the 9/16 maintenance release. It is currently in a closed beta and should go live before the next maintenance release. Have not seen it yet? Well if you have admin access here is [...]

Omniture’s SiteCatalyst can give you a tremendous amount of data. You can slice and dice tons of different metrics and the drop of a hat. Lets say one day the CMO comes to you and asks for one of those left-field ad-hoc reports you randomly get, something like “how much revenue was generated on August [...]