Omniture’s SiteCatalyst can give you a tremendous amount of data. You can slice and dice tons of different metrics and the drop of a hat. Lets say one day the CMO comes to you and asks for one of those left-field ad-hoc reports you randomly get, something like “how much revenue was generated on August [...]

NOTE: UPDATED 7-22-09 Many of us are using the s.getQueryParam plugin matched with the s.campaign variable to track your paid search. You have your paid search click thru URL and your tracking code right on the end, something like http://webanalyticsland.com/?cid=Google and the query string parameter value gets dumped right in to your campaign measurement. This [...]

For sites that have a pretty common domain name, sometimes you can run into problems using the the internal link filters. What do I mean? Lets take a look at an example. Lets say you are www.homes.com and you set your internal link filter to:

s.linkInternalFilters="javascript:,homes.com"

Everything seems nice fine, until you check some reports. Taking a [...]

Looking for a quick win? Try correlating your 404 pages with your servers report. On larger sites, multiple servers are used to deliver the pages with some kind of load balancing. The problem that can come of this is when there is a code push, errors can occur and the push does not make it [...]

Revenue. The goal of every Website. As long as it’s up, everyone is happy. When it’s down, there are a few less smiling faces. But what can you as a Web Analyst do to help that? I have all these cool numbers, but how can I help turn them into revenue? This tip is one [...]