One of the biggest things I always hear from people considering moving to Adobe SiteCatalyst is the fear of a difficult implementation. It feels to me that most people think they need to implement everything at once, and that is not so. You can just take baby steps and implement small sections at a time. [...]

Do you have a site that uses a hash symbol in the URL with query parameters and you want a way to track them in SiteCatalyst? Well you have come to the right place. What am I talking about? Lets say you have a URL that looks like this: http://webanalyticsland.com/#cid=Hash_Param_Test and you want to capture [...]

Have you ever tried to use a new plug-in and found it did not work? You were probably missing a utility function. Utility functions are designed to work with SiteCatalyst plug-ins. There are 6 utility functions that are commonly used. They are apl, p_c, p_gh, split, replace, and join. These functions do things like join [...]

To me Web Analytics is the science of analyzing visitor behavior in order to improve the Web Site for the purpose of increasing conversion. Anytime I can use web analytics to help the visitor find what they are looking for, I feel I’m doing my job. But lets say your visitors are finding what they [...]

Recently there was a great article on the Omniture Blog all about Capturing Time Spent on . . . well, just about anything. It’s a great post and definitely worth checking out. After reading it I was wondering if there was another way to do it? Of course there is! I present the Time To [...]

I receive a lot of questions from people working on their own SiteCatalyst implementations and I’m always happy to help. One that I got recently is “why is your s_code file a php file”? I figured there were not too many people out there doing it like this or even know about this, so I [...]

In our quest to make our SiteCatalyst implementation more powerful and lighten the load on the developers and programmers (who for some reason always have more important things to do then add more Omniture code to the site), there are a couple of plug-ins I like to use to help to set the scOpen event. [...]

Tracking your visitor’s Flash version is nothing new. I wrote about it a while ago in the Plugin To Detect Flash in SiteCatalyst post. What I have here is a little more powerful. This is the Rich Internet Application tracking plug-in. RIA development is becoming more and more popular. Do your Visitors have Flash? What [...]

Here is a simple way to add Page Views and Visits to all of your eVar reports (see the update below). While Client Care has the ability to turn on a few things, flip some switches here and there to add visits to some reports, I like having full control over it as much as [...]

I was reading a post earlier today on the Omniture Industry Insights site about Flash version detection. In the post, Technical Writer extraordinaire Ben Gaines explains a few methods on how to ‘detecting the version of Adobe Flash Player that visitors have installed in their browsers’. He states there are many methods readily available by [...]