To me Web Analytics is the science of analyzing visitor behavior in order to improve the Web Site for the purpose of increasing conversion. Anytime I can use web analytics to help the visitor find what they are looking for, I feel I’m doing my job. But lets say your visitors are finding what they [...]

Recently there was a great article on the Omniture Blog all about Capturing Time Spent on . . . well, just about anything. It’s a great post and definitely worth checking out. After reading it I was wondering if there was another way to do it? Of course there is! I present the Time To [...]

Here are three different plugins that have to do with your site visits. If you have not read it yet, be sure to check out Omniture’s Matt Belkin’s view on visits. It is one of the most important metrics to use, and here are a few plugins that will give you a little more insight [...]

Implementing basic web analytics on your web site should be pretty straight forward. Add the code to every page and your on your way. Once you start getting creative with your site elements is when you really need to look at which elements you are tracking as basic traffic metrics. Just blindly adding tracking code [...]